Saturday, August 2, 2008

Follow-up on Gossip Girl

So having now seen all of the first season of the CW's Gossip Girl, I'm sadden to report that since Serena's little brother, Eric, came out of the closet, he was only given one line in the season finale...something lame about the wedding (having been skirted over in the penultimate episode in which Serena's secret became exposed). Anyways, this blog won't be wholly devoted to how I was just a tad ticked that the show is ignoring its great gay plotline, rather, it will be on their new rather aggressive ad campaign for season two. Perhaps we could claim that the campaign is a little desperate, but I'd rather claim that its ingenious. But maybe that's because I love brooking disappointment and I like transgression.

The above image featuring the letters "OMFG" was part of the advertising for the final three episodes of season one. Of course, the Christian right, who I guess happen to be watching this show for entertainment value, as well as a number of other conservatives, seemed to think that the above ad was quite offensive. I mean really? According the Parents Television Council, the ad campaign was perhaps a little too mature for tweens, teens, and adults. I mean inserting the word "fuck," or rather its variant "fucking," between an already pretty blasphemous phrase, which takes the Lord's name in vain, seems rather brilliant.
Although this ad only inserted the letter "F" between the letter "OM" and "G." Surely what they really meant was "official meeting facilities guide" or "Ophelia Madeline Fabrizio Guido" or "Ohio Milling and Farming Group." Regardless, I loved the ads and wasn't really offended by them. Of course, I can handle TV-MA more than the average TV-goer I'm sure.

So, what I find even more completely amazing is the ad campaign in response to the original controversy. Taking some of the most outspoken and heavily critical reviews of the show, the advertisers thought that they would take the most "severest" criticism to plug the show and make it sexy.

I think it works rather effectively, but of course, you should judge for yourself. I wouldn't want to influence you too much. Of course, my favorite would have to be the one on the rather delicious Chuck Bass because undoubtedly he is "very bad for you."

I think its great to take your severest criticism and turn it against those who gave it to you. It's the best form of appropriation.

So, I don't really know how you feel about these ads, but I like them. I'll surely be tunning into o season two. And for those of you that will also be tunning in, I have some spoilerly fun via appears that Serena and Nate will be having some action going on in the Hamptons, the locale of the season opener; however, it hasn't been disclosed whether or not this wonderful connection will be in a dream sequence or in the real world. Also, prepare for a NYC blackout in episode three that will apparently have Serena and Blair fighting over a flashlight. And what's to come of little Jenny. Hopefully, not this lame spin-off their talking about because I really want to see her in this internship with Blair's mom...not to mention wrecking havoc on the queen bees in this new season.

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